Service · Flagship websites

When the website has
become the constraint.

A conversion-focused redesign or original flagship for an ambitious company: clear enough to sell, distinctive enough to become part of the brand, and engineered to remain useful after launch.

S·01 · Engagement terms

Engagement terms

From price
From £700
Typical timeline
8–14 weeks
Scope basis
Quoted after scope
Ideal client condition

Established or well-funded companies preparing for a repositioning, launch or more valuable market.

Primary deliverables
  • Conversion and content architecture
  • Original interface system
  • Core page experience
  • Development

The working window is indicative, not a delivery promise. Final timing depends on scope, content readiness, integrations, access and the speed of consolidated decisions.

01 · Fit and business case

For a real commercial change,
not a surface refresh.

Who it is for
  • Established or well-funded companies preparing for a repositioning, launch or more valuable market.
  • Teams whose existing website undersells the quality of their offer or has become difficult to extend.
  • Decision-makers who want an authored digital system rather than a customised template.
The business problem

The company has credible work, products or expertise, but the website does not make that value immediately legible. Brand, content, interface and implementation have been treated as separate purchases, leaving the experience generic or commercially weak.

The intended outcome

A focused flagship experience that communicates the proposition, supports serious evaluation, reduces avoidable conversion friction and gives the internal team a maintainable visual and component system with the measurement needed to improve it.

02 · Typical scope

A connected system,
defined before production.

Every proposal names the exact deliverables. These are the usual workstreams, not an unlimited checklist.
  1. 01

    Conversion and content architecture

    Commercial objectives, audience priorities, message hierarchy, content architecture and the critical routes to enquiry or purchase.

  2. 02

    Original interface system

    Responsive art direction, type, colour, layout, motion principles and reusable page components.

  3. 03

    Core page experience

    The agreed priority pages and states, designed around real content rather than volume.

  4. 04

    Development

    Production implementation on the agreed stack, with responsive behaviour, accessibility and performance considered throughout.

  5. 05

    Measurement foundations

    Analytics events and launch checks appropriate to the agreed commercial journey.

  6. 06

    Launch and handover

    Content population boundaries, quality assurance, launch support and a documented route for ongoing ownership.

04 · Working sequence

Decisions first.
Production with a reason.

  1. 01

    Define

    Confirm the commercial objective, audience, constraints, responsibilities and evidence available.

  2. 02

    Structure

    Shape the message, journey and page architecture before visual production expands.

  3. 03

    Direct

    Create and approve the visual and interaction system on representative priority pages.

  4. 04

    Build

    Implement the approved system and connect agreed content, forms and integrations.

  5. 05

    Verify

    Review responsive behaviour, accessibility, performance and the critical conversion path.

  6. 06

    Release

    Prepare launch, measurement and handover with an explicit post-launch support boundary.

05 · Responsibilities and boundaries

Clarity protects
the quality of the work.

Risks and exclusions

Not included unless a proposal names it explicitly.

  • Brand strategy or a complete identity redesign unless explicitly included.
  • Unlimited pages, copywriting, photography, film or 3D production.
  • Complex account, portal or application logic that belongs in a product build.
  • Ongoing SEO, advertising, maintenance or content operations after the agreed support window.
  • Third-party subscriptions, licences, hosting, payment or platform fees.

What the client prepares

The engagement moves well when these inputs are available.

  • One accountable decision-maker and consolidated feedback.
  • Access to existing brand material, analytics and technical accounts where relevant.
  • Accurate product, service and legal content, or a separately agreed content workstream.
  • Timely approval of architecture, direction and production milestones.

06 · Frequently asked

Useful questions,
answered directly.

01Is the starting price a fixed website package?

No. It is the smallest flagship scope Rivenhall can deliver properly. Page count, content readiness, integrations and production requirements determine the final recommendation.

02Can an existing identity be retained?

Yes. The engagement can work from a credible existing identity. If the identity cannot support the intended experience, that risk is identified before scope is agreed.

03Can Rivenhall redesign an existing website rather than replace everything blindly?

Yes. The current site, analytics, content, search equity and operational requirements are audited first. Useful assets and infrastructure can be retained while the weak proposition, journey, interface or implementation layers are redesigned.

04Which platform will be used?

The stack follows the operating need: content ownership, integrations, internal capability, performance and long-term upkeep. A platform is not prescribed before those constraints are understood.

05Does the engagement include copy and imagery?

Content architecture and interface copy guidance are part of the work. Full copywriting, photography, film, CGI or illustration are separate unless named in the scope.

S·01 · Studio review

If this is the right starting point,
bring the actual constraint.

Share the business objective, audience, present condition, investment range and any fixed deadline.
Discuss this engagement
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